Find out the most important requirements to include in your brief in exchange for your product or payment. Your influencer marketing campaign is live! Find out how to track your ROI from each individual post, partnership, and campaign as a whole.
Gretta van Riel has founded four multi-million dollar ecommerce businesses in the past 6 years including SkinnyMe Tea, The 5th and Dropbottle. It considers your community to be like-minded customers, creatives, professionals, experts, employees, and brand representatives who share similar values and passion tied to your brand beyond the product or service you sell.
AspireIQ has built a database of more than six million content creators, so you can find the perfect partners with whom to collaborate. And AspireIQ grows with you. You can streamline each step of your campaign with their automated step-by-step workflow that adapts to your needs, from first connection and product fulfillment to content approval and tracking. This means you can expand your reach to hundreds of influencers if you wish. You will have to buy a plan if you want to use all its resources, but it is free for creators to join.
It does not take any fees on creator relationships. It charges only for the software that helps you scale your community and influencer programs. You can use HypeAuditor to determine the top Instagram influencers ranking by the number of quality and engaged followers. They gather raw data from different sources, depersonalize and clusterize it.
They take only real followers and likes from them into consideration. You can either select a list of the top influencers, covering all niches or alternatively break the list into one of 14 categories. In turn, you can either select influencer lists covering all countries, or select a list only including influencers from one of 17 selected countries.
HypeAuditor provides the following information about each influencer in each list:. If you click on any influencer, you will be taken to a page giving additional information and statistics relating to their Instagram performance, Audience Quality Score, demographics of their followers, and engagement.
Post for Rent is also a full-fledged influencer tool. The company effectively maintains a balance between cold business efficiency and authentic influencer campaigns. Brands searching for influencers can see these star ratings in their search results, and can click into their profiles to look at reviews left by other brands.
Likewise, influencers see ratings for brands, which may affect how willing they are to work with the company. Brands begin by creating their brief, where you can specify the type of campaign you want. However, the more boring and tedious stuff involved in the process—finding and managing influencers and their content, poring through profiles and data, researching audiences—is effortlessly accomplished via a clean and straightforward interface. In some types of campaigns, they don't have to search for influencers at all.
If brands publish a Public campaign, Post for Rent notifies any influencers who match the campaign criteria through a mobile app. Those who show interest can apply directly. If you do choose to search for influencers, Post for Rent shows you thumbnails of suitable influencers, with their ratings, a credibility score, and basic stats. You can then click on those influencers who interest you, and they are added to a list on the right-hand side of your screen.
You can keep refining your search—based on influencer and audience attribute—and the list never disappears. Post for Rent allows you to search for influencers based on the hashtags they have used in past content. This helps give better targeting. They also offer the ability to analyze any social media account, the first report is free.
This provides the perfect first step to making informed decisions in influencer marketing. Although any brand can opt to use Dovetale, its real focus is on eCommerce stores. Dovetale highlights their integration with Shopify, stressing that they help Shopify stores recruit, manage and grow sales with people who love their products. As a result, it caters exceptionally well to small businesses. They also offer enterprise tools built to help teams manage influencer marketing campaigns.
Nonetheless, Dovetale caters better to small businesses than many of the other platforms mentioned here. Perhaps this is best reflected in Dovetale offering a usable free plan, not merely a free trial. All you need to do to get started is connect your Shopify store. With this free plan, up to three users can manage five community members influencers , with a custom community sign-in page, a custom sign-up widget for your Shopify website, unlimited gifting and affiliate orders, and affiliate sale tracking.
As your need to use influencers increases, you can upgrade to one of the paid plans. Dovetale includes all the necessary tools for your campaign management, reporting, and analytics that help you establish the success of your campaigns. Although Influence.
This helps brands sustain the types of authentic and long-term relationships that are intrinsic in influencer marketing. Indeed, Influence. The social aspect of Influence. However, it succeeds in elevating the platform to something else.
Brands are likely to build their best relationships with influencers whose posts they see in their feed. You can do basic searches with up to 50 results per search and organize those results in up to 3 lists.
You can create and publish campaigns and message up to 12 influencers per month. The Business Pro paid plan offers much more, of course. It gives you multiple profiles, advanced searches, unlimited results, unlimited lists, advanced search, unlimited campaigns, campaign management, campaign reports, team members, lead sourcing, and more. This means, for instance, that you can see mutual Facebook friends for somebody you connect with on LinkedIn. One use for Discover.
If you find any connections you could then leverage your contacts to introduce you the influencers. See how it works:. Jenny Fisher.
Jenny Fisher Influencer Spotlight Complete transactions anywhere. You have questions. We have answers! Am I an influencer? Is this service really free for me as an influencer? As an influencer, our service is completely free to use. We will never charge you a penny. What is Intellifluence for Influencers? That phenomenon is unique to influencer marketing. And the cherry on top is that influencers get personal with their followers.
Many influencers engage their followers in comments and even in their content. This one-on-one interaction creates a positive, long-term rapport between influencers and their followers. As a result, followers trust influencers more over time. The bottom line: Influencers fill an important space by bridging the gap between celebrities and everyday people.
At this point, you know how integral influencer marketing is, and you know that it has a lot of benefits. To understand the effectiveness of influencer marketing, we can compare it to other types of marketing. Many people wonder about influencer marketing versus content marketing versus user-generated content. How does influencer marketing stack up to these other tried-and-true strategies? You might be surprised to find out that influencer marketing can be more effective than other types of marketing.
But what does that mean for other types of marketing? Content marketing is still the top method of choice for many brands and for good reason. Influencer marketing raises brand awareness and generates social proof while content marketing builds authority and adds value.
However, if you really want to get the most out of both of these two very different types of marketing, you need to balance them. Some brands are reporting that influencer content is performing better than in-house content.
In one survey from influencer marketing company Linqia, 51 percent of respondents said that their influencer content outperformed their own brand-created content. User-generated content UGC has seen increasing levels of use in recent years.
For a while, this trustworthiness was pretty unique to UGC. The key difference is that while UGC can build trust, influencer-created content builds trust and spreads the word.
Influencer content also has the potential to be trusted more than user-generated content. Remember that many people feel that influencers understand them better than their friends do. At the same time, UGC is absolutely free and still contributes to your credibility.
Ultimately, customers are going to look for both influencer content and UGC when researching products and making purchasing decisions. Just like the question of influencer marketing versus content marketing, the answer is balance. It might seem strange to compare influencer marketing to social media marketing. In a way, yes, but influencer marketing has grown so much that it can be considered an independent form of marketing.
While both types of marketing happen on social media, they have very different approaches and results. With a branded social media marketing campaign, you control everything. For one, you get your brand exposed to audiences who already trust what influencers have to say. Often, these will be completely new audiences who may have never even heard of your brand before. With influencer marketing, you can easily generate buzz, increase credibility, and hopefully gain new brand advocates and customers.
Word of mouth marketing strategies have been a part of every successful campaign ever, whether it was planned or just happened spontaneously.
These strategies can take many forms, ranging from publicity stunts to giveaways. Influencer marketing shares many traits with word of mouth marketing. Of course, influencer recommendations also cause word of mouth. They may even buy the product and tell their network about it, creating another iteration of word of mouth. Even better, the chances for this ripple effect to happen increase every time you partner with an influencer.
Influencer marketing has taken word of mouth marketing and increased its impact exponentially. As a result, organic word of mouth can happen at a much faster rate, drawing more people to your brand. Sperry was an early adopter of influencer marketing, and the brand grew quickly because of it. The company was also one of the first to adopt influencer marketing. It worked with a variety of influencers of all sizes to create brand awareness and build buzz for its watches.
The brand has partnered with huge influencers like Kylie Jenner, who represented the brand in several posts that gained millions of likes. Daniel Wellington also regularly works with smaller influencers in all kinds of niches.
The brand uses the DWPickoftheDay hashtag to find great pictures to repost, and often these pictures will come from users with a very small following. Daniel Wellington now has 4. Zara has developed a reputation for its low-key marketing strategies. A lot of that reputation comes from the fact its advertising is subtle and clever instead of bold and in your face.
The company even created a second account called Living Zara that is solely for collaborations. Every week, the account is taken over by a different influencer.
Like Daniel Wellington, Zara has created a massive audience thanks to this Instagram marketing strategy. The main Zara account has more than 37 million followers, and the Living Zara account has nearly k. And the company is seeing rapid and continuous growth thanks to its online presence.
Karolis used Instagram influencer marketing to kickstart a dropshipping side hustle that allowed him to break free from his 9-to-5 job. It was his micro-influencer strategy that helped him kickstart his sales. I would offer micro-influencers, people with like 8, followers, an item they could make a giveaway with, or just send them a few free items in exchange for mentions.
He started to offer his page as a place for micro-influencers to promote themselves. Best Fiends is a free mobile game that became popular after some viral influencer marketing campaigns.
The company reached out to Laura Clery, a Facebook influencer who had almost 3 million followers at the time, to promote the game.
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