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Another type of activity is to ask the students to bring from their experiences or from the business press examples of company new product strategic thinking.

A variation is to ask them to apply the concept to non-business organizations around the school, even to the school itself. Students like to discuss new products strategy in the context of business school curriculum development, and many of the relevant issues arise. Perhaps the ultimate project is to ask students to write out their own individual PIC's.

They have a product line, or at least one product i. What guides them? Let's hope not. Applications Teaching Notes for Part I Recall that each application is a statement or question made by a company president during a job interview with a student taking the current course. Chapter 1 1. When you were talking a while ago about taking risks, I wondered just whose money you were talking about. A fellow I know out in California insists that all new product team members invest their own money with his in their projects.

Fifty thousands dollars is not unusual. In that system, I'll bet you would be seeking to avoid risks, not trying to find them.